Mattel will release a “Baby Yoda” plush doll with vinyl head on June 1st 2020. Price will be $24.99. The toy looks just as adorable as the character. And in my opinion this Mattel “Baby Yoda” is superior to the very stylized Funko Pop version – and even cheaper.
However, all of that raises the question if the fact that Mattel is making “Baby Yoda” could be a sign of things to come.
A quick reminder: the Hasbro Star Wars license expires in late 2020. And we’ve had no news at all regarding a license renewal or extension, which is highly unusual, because previously these extensions were announced years in advance.
That being said, it’s not unusual that various other companies are making Star Wars plush dolls. Porgs were made by a number of companies, for example. So it may well be that Hasbro has an electronic “Baby Yoda” toy in the works that can move and make sounds, just like the electronic Porg made by them. It’s therefore not about the fact that Hasbro has no exclusive license to make Star Wars plush toys. But that Mattel is making “Baby Yoda” is certainly interesting, because they didn’t make any plush Porgs back in 2017. So maybe Mattel wants a bigger slice of the Star Wars merchandise pie. And perhaps they want even more.
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