Hoth Trooper (Hoth Evacuation) ('04 #01) - Hasbro - Star Wars [Saga - Phase III] (2003)
Star Wars Collectible News, Photos, and Reviews

Hasbro CEO Brian Goldner Is Announcing Higher Prices For Hasbro Toys

In an interview with CNBC Hasbro CEO Brian Goldner talked about raising prices for Hasbro toys which will come into full effect in the 4th quarter of 2021. The price increase is meant to compensate, among other things, higher shipping costs (shipping rates have gone through the roof in the past year) and to make sure Hasbro maintains a 15% profit margin. While Mr Golder would not add any specifics chances are Star Wars toys will also be affected. Click through for a quote by Brian Goldner where he explains what is coming.

Brian Goldner on CNBC

This is what Brian Goldner said:

Yes, there will be a price increase around the world. We are being very careful that price increase is just covering our costs. But given the high demand in many of these product categories and new innovation and new products, and many of them are associated with incredible content or content and commerce, we are seeing that the pricing is holding and that the consumer sees the value in our product.

How much more would you be willing to pay for a Star Wars action figure?

You can read more on the CNBC homepage!


Related Links

-Click HERE to return to the home page-



Follow Us

JTA Info



Gentle Giant

Sideshow Collectibles

Hot Toys




Disney Store

Acme Archives


Trading Cards

Store Reports

Research Droids Reviews

Visual Guides

Books & Novels

Convention News

Movie & TV News

Rants & Raves

Special Reports








News Archives

Site Search

Image Use Policy

Disclosure Policy

Privacy Policy

RDR Index

Visual Guide Index

Bantha Skull

Collector's Cantina

Jedi News

Star Wars Figuren

Star Wars New Zealand

Star Wars is a Copyright and Trademark of LucasFilm LTD. This site is intended for informational purposes only, and is not in anyway associated with LFL. All Visual Guides, images, and content are the property of, © 2004-2019 and may not be reused without permission. Please do not direct link to any of the content on this web site.