Andor is on the rise on the Nielsen streaming charts! Nielsen have added the second batch of episodes that were released in week 2, that means episodes 4 through 6. And Andor, regardless of whether the amount of content released benefits the show, is the first Star Wars series since basically The Mandalorian and the Ahsoka premiere that is comfortably in the overall top 10 most streamed content charts in North America!
And on the Luminate streaming charts Andor accomplishes a rare feat. It’s still in the top 10 two weeks after the last episode was released. Again, the only other Star Wars series to manage this (on the Nielsen charts however), was The Mandalorian.
First the Luminate charts: two weeks after the finale Andor is still the #10 show with 326.3 million minutes watchtime. Here is an updated overview of the performance of Andor on the Luminate charts:
Week 1: 248.8 million minutes watched
Week 2: 481.3 million minutes watched
Week 3: 714.6 million minutes watched
Week 4: 701.2 million minutes watched
Week 5: 543.4 million minutes watched (post finale)
Week 6: 326.3 million minutes watched (post finale)
As mentioned almost all Star Wars series immediately drop out of the top 10 after the finale, one rare exception is The Mandalorian, and here especially season 2 with the Luke Skywalker appearance, which managed to stay on the top 10 for a few weeks after the last episode dropped (this was over Christmas).
This supports the idea that Andor has longer legs and will perform better over time than many other Star Wars series on Disney+. Something Parrot Analytics are also suggesting with their revenue estimates, something I talked about last week. Look there for more details.
And just like on the Luminate charts, just on a much, much higher level, Andor’s numbers improved on the Nielsen charts in week 2 as well!
It is now the #6 most watched content in North America overall with 821 million minutes watched (about 40% higher numbers than Luminate reported in week 2, however, it has to be mentioned that both services use different intervals, Luminate from Friday – Thursday and Nielsen from Monday – Sunday). And Andor is now the #3 most watched original series in North America, based on just watchtime. But with only 18 episodes that were available in week 2 of season 2 Andor has much fewer episodes than several other Nielsen top 10 shows. For example the #1 show has 50 episodes available, a clear advantage here. Andor has the highest total watchtime for a Star Wars series since the Ahsoka premiere which had 829 million minutes with two episodes.
Of course if you convert watchtime into theoretical views things are not as impressive, due to the sheer amount of content dropped compared to other Star Wars shows! It was about 151 minutes (excluding credits) in week 2 alone.
Andor S2 week 2: 5.44 million views
Andor S1 week 2: 11.65 million views
The Acolyte week 2: 9.48 million views
The Book of Boba Fett week 2: 10.99 million views
Ahsoka S1 week 2: 13.98 million views
The Mandalorian S3 week 2: 20.97 million views
Obi-Wan Kenobi week 2: 21.49 million views
As you can see if we look at converted views Andor is by far the least watched series, maybe other than Skeleton Crew for which we have no numbers since it never even once entered the charts. A few things need to be pointed out though: because of the very different release schedule things may not be really comparable, Andor is the first Star Wars series to basically only run for three weeks, and which drops three rather long episodes each week.
We can’t say how much of an effect this is for Andor season 2. What we also do not know is the number of people who decide to wait until the season is over (you really just have to wait three full weeks to watch the entire season over a weekend or so, which many fans may actually prefer). The Luminate charts would suggest that quite a few people decided to binge the show only after the finale dropped. And what we also don’t know is how much viewership habits have changed since 2022 when Andor season 1 was released, i.e. how many people now use computers to stream content. Nielsen does not track those devices and only really measures watchtime on tvs. What I will therefore do, once Andor drops out of the Nielsen charts, is to compare total watchtime across the entire season against total watchtime for the other shows and to calculate an average based on that.
I looked at device usage statistics and worldwide the smartphone is the most used device for streaming (to be fair, this does include YouTube, I think it’s reasonable to assume though that most people would not watch an actual movie or streaming show on their phone and would prefer a larger screen for this). Usage of Smart TVs seems to be on the decline if you look at older statistics, which means Nielsen, who do not track phones, tablets or computers capture a smaller share of the market with each year. I cannot say with certainty if they try to compensate for that by applying various factors to their charts. My point is however that any service not tracking PCs, laptops, tablets or even phones will miss out on a non trivial part of views. And in 2025 the number of people not primarily using a Smart TV has increased compared to previous years.
But what I said last week is still applicable in week 2: Andor is niche, it may be a success for Disney by many metrics (new subscribers added, subscriber retention, revenue earned for Disney, positive PR) but in terms of just basic viewership it’s obvious the show only appeals to a smaller subset of fans. Or maybe even not to regular Star Wars fans at all and other people who just like a good character focused drama.
It is somewhat unfortunate maybe that so many regular Star Wars fans decided never to tune in. But as I said many times previously, maybe that is to be expected when Andor is nothing like regular Star Wars.
Still, the overall charts performance of the show is a PR win for Disney, number of views or not, most people who use the charts will see that Andor is a top 3 original streaming show on Nielsen and after The Mandalorian the first Star Wars series to even make it into the general top 10 more than just once (Ahsoka was only in the general top 10 with the premiere, never again after that). Only when you break it down to theoretical views (watchtime divided by runtime) Andor season 2 looks much less impressive. However, few people do that for Nielsen shows, and they drop entire seasons on the same day and therefore their shows always have impressive watchtime figures on the charts for a few short weeks. But again, sheer viewing figures are not all there is for streaming services, new subscribers added and subscriber retention and what kind of audience is signing up / watching is even more important.
And if Luminate is any indication chances are numbers may improve again in week 3. It will be interesting to see if Nielsen can confirm this trend and how high the numbers will be, because on the Luminate charts Andor got a serious boost in week 3 with 33% higher numbers than in week 2.
Let’s reconvene next week!
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