The NPD Group, which tracks toy sales across 13 major markets, released their 2019 toy market numbers a while ago. And while toy sales were down 3% overall across all the tracked markets, it’s not all bad news. One toy supercategory saw very healthy growth even in 2019. Can you guess which one? Click through for the answer!
There seems to be the common belief that Star Wars is not doing all that well at the box office outside North America. The struggle and failure of Star Wars at the Chinese box office has been much discussed. But how do the movies actually perform outside North America? And how does Star Wars compare to other modern day blockbusters, from the MCU and other franchises? You may be somewhat surprised by the results! So click through for a closer look at Star Wars at the foreign box office!
The NPD Group released some numbers for the UK toy market in 2018. And things are quite disappointing. Year on year the toy market in the UK shrank by 7%. According to the NPD Group the toy markets in the USA, France, Spain and Australia also saw a decline. Click through for some more details!
Update: article updated with more data and charts for better visualization.
Each quarter the iconkids & youth GmbH publishes its “Kid’s License Monitor” in Europe, which monitors the popularity of various toy licenses in three of the European key toy markets: the UK, France and Germany. Kids ages 4-12 are the target of this survey. So, how much do they like Star Wars toys? Click through to find out!
British etailer In Demand Toys has TVC Wave 1 up for preorder! You can pre-order a set of 6 figures for £79.99.
Check out their website here!
Our friends at Fantha Tracks have put together a fantastic article that focuses on the advertising of Star Wars toys through comic books, specifically in the UK. They go into history and cite some pretty amazing examples of how the brand was sold to kids back in the day. It’s definitely worth check out. Don’t forget to come back here to talk about it!!
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