You have to wonder if The Last Jedi was such a “masterpiece” as some claim it is why the merchandising of it is in the toilet. (That’s not a dig at the film. I didn’t hate it as YouTube does.) While I think both extreme unbridled praise as well as volatile criticism of the film are a tad ridiculous, I can’t deny how poorly the merchandising performed (and in all honesty, this is where the real money comes into play). How many of us actually found the final wave of 3.75″ The Black Series [Phase III] exclusives? I have seen more reports of no one finding them than finding them. And if we did see retailer exclusives, how many of them clogged up shelf space until discounted and eventually removed? JTA reader Scot G. found some key “The Last Jedi” exclusives at his local Tuesday Morning store along with other unsellable stuff. Hopefully, the next film will be a marketing juggernaut.
-Click HERE to return to the home page-