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Tag Archives: TRU Kids

Forbes posted a fascinating article running through the MULTIPLE Toys RUs experiences coming this fall to select parts of the USA. Firstly, there will be “play spaces ” stores that will function like a “museum” (for lack of a better word), and patrons will be charged $20 for kids and $28 for adult. (Imagine if FAO Schwarz charged and entry fee to play the giant keyboard featured in Big?) The Toys R Us Adventure spaces will include experiences sponsored by toy manufacturers, with giant versions of popular toys. The only merchandise to purchase in these stores will be available in a gift shop. Then Toys R Us is opening two physical stores, one in Paramus NJ and the other in Houston, Texas. The other venture, TRU Kids will have select merchandise, some interactivity, and very few collector-focused items. See the full article HERE.

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Toys R Us Rebranded As TRU Kids Internationally

The new owners of Toys “R” Us want to bring the brand back to the United States. But they can’t say when it will happen. The troubled toy company found another life last month as Tru Kids Brands, roughly half a year after Toys “R” Us closed the last of its stores in the United States. It is now owned by the company’s former creditors. More than 700 American Toys “R” US stores closed last spring. But the company kept 900 stores open in Europe, Asia and India. The new owners have plans to open another 70 stores overseas — mostly in Asia — by the end of the year. They’re also considering plans for the US market, including brick-and-mortar stores and online sales, though it’s not clear when a relaunch would happen. FOX6 has the full story.

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