Forbes posted a fascinating article running through the MULTIPLE Toys RUs experiences coming this fall to select parts of the USA. Firstly, there will be “play spaces ” stores that will function like a “museum” (for lack of a better word), and patrons will be charged $20 for kids and $28 for adult. (Imagine if FAO Schwarz charged and entry fee to play the giant keyboard featured in Big?) The Toys R Us Adventure spaces will include experiences sponsored by toy manufacturers, with giant versions of popular toys. The only merchandise to purchase in these stores will be available in a gift shop. Then Toys R Us is opening two physical stores, one in Paramus NJ and the other in Houston, Texas. The other venture, TRU Kids will have select merchandise, some interactivity, and very few collector-focused items. See the full article HERE.
-Click HERE to return to the home page-