The NPD Group, which tracks toy sales across 13 major markets, released their 2019 toy market numbers a while ago. And while toy sales were down 3% overall across all the tracked markets, it’s not all bad news. One toy supercategory saw very healthy growth even in 2019. Can you guess which one? Click through for the answer!
Toyworld Magazine has published an interesting survey about what toy companies in the UK think about the current situation of licensed toys in the UK. Of special interest was how they view the collaboration with licensors. And while this is UK specific it’s certainly applicable to other countries as well. And there is even info about Disney hidden in the survey that should be of special interest to all of us. Also, the toy companies say how they really feel about embargos. So click through to find out how happy toy companies in the UK are about licensors!
The NPD Group released some numbers for the UK toy market in 2018. And things are quite disappointing. Year on year the toy market in the UK shrank by 7%. According to the NPD Group the toy markets in the USA, France, Spain and Australia also saw a decline. Click through for some more details!
Update: article updated with more data and charts for better visualization.
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