Luke Skywalker (Bespin Fatigues) - Kenner - Vintage The Empire Strikes Back (1980)
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Tag Archives: Retailers

How Retail Works (Probably Not As You Think)

Among Star Wars collectors a very common misconception seems to be widespread: that of the vendor or manufacturer that dumps some pegwarmers on unsuspecting retailers who then have to see how on earth they can get rid of all that junk they just bought. The vendor or manufacturer meanwhile leans back in their seat, counts the dollar bills, lights a Cuban cigar with a $100 bill and cackles maniacally while lightning and thunder fill the sky in the background. Ok, I may exaggerate a tiny little bit here, since the vendor is of course on a tropical island without any thunder and lightning. But one idea that is often found in comments is that of Hasbro simply dumping product on the doorstep of retailers who then scratch their heads and wonder how to sell the stuff and who then have to resort to deep discounts to clear shelf space to finally get rid of unwanted junk. Losing money in the process. The actual truth is very, very different. So click through to find out more about the complicated world of the retailer – vendor relationship.

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