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Star Wars And Kids

In light of recent articles, not just on JTA, but also on sites such as Bloomberg, I would like to talk about one more time about Star Wars and kids. According to Bloomberg Star Wars has problems reaching kids. I believe everyone agrees that Star Wars, like any other franchise, needs young fans, not just adults. Lucasfilm has tried various things in recent times to reach kids. Hasbro too, tried several things to get kids to buy or want the toys. Forces of Destiny failed. Resistance has disappointing ratings and will end with season 2, the toyline was cancelled already. And most famously Force Link figures, which were always meant to be played with by kids, were discontinued in favor of an all new 5 inch super articulated Galaxy of Adventures toyline. It remains to be seen if this new line will meet more success. So maybe it’s time to look at how the source material has been doing on YouTube. Is Galaxy of Adventures a success? How does it compare to Forces of Destiny? And how is the latest web series, Star Wars Roll Out doing? Click through for a look at Lucasfilm’s kid oriented entertainment.

Kids play with Star Wars toys

Everyone’s most favorite Star Wars photo ever

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Bloomberg Thinks Star Wars Is Struggling To Win Over Kids

Bloomberg released an article earlier today that talks about a lof of the things that have been discussed in the fandom for quite a while now. One of the things the fandom has talkes about is the apparent lack of appeal of Star Wars to kids. The article cites declining toy sales and underwhelming theme park attendance as symptoms. They even call fans who are critical “dedicated fans”, this seems to be a new and different tune, especially from mainstream media outlets that usually paint fans who are critical of the sequels in a somewhat different light. Please click through for more details!

Is this the real life? Is this just fantasy?

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Popularity Of Star Wars Toys Among Kids In Europe

Each quarter the iconkids & youth GmbH publishes its “Kid’s License Monitor” in Europe, which monitors the popularity of various toy licenses in three of the European key toy markets: the UK, France and Germany. Kids ages 4-12 are the target of this survey. So, how much do they like Star Wars toys? Click through to find out!

Kids play with Star Wars toys

Boys and Star Wars toys

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Posted in Toy Industry News
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