“All the money is in the action figures,” he said.

This gist of this may be old news for some of you, but we thought it would be appropriate to direct your attention to this new article which discusses how a big part (most) of George Lucas' wealth and success is all due to action figures. Maybe there is more than meets the eye about the reason he sold his franchise to Disney. After all, action figures sales have to almost be nonexistent by comparison today. Yahoo.com has the full story.