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Hasbro Doesn't Set The Prices, So Walmart Will Rollforward!

Posted by Paul | February 03, 2016 at 08:21 AM ET

We told you that Walmart was the worst retailer to get an online or brick and mortar exclusive collector line. We even told Hasbro the same thing. Despite Hasbro assuaging us that Walmart knew what they had in this exclusive line and were ready to take it on full throttle, we don't see the fruits of any labors paying off now. Many of our reader have yet to see this line at all, and many others haven't see anything past wave 1. Now that new figures are arriving in select stores and online, people are taking advantage of the line's scarcity... including WALMART! Now, we know that third party sellers are scalping these figures right under Walmart's nose (on the same product page), but it seems that Walmart doesn't want to miss any of this action and have now upped the prices of their own exclusive line as high as threefold on some figures. This is what WALMART was selling Rey for a few hours ago (prices fluctuate all the time). This isn't a third party seller. Will this never end? Thanks to the many of you who wrote in upset about this.

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