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PRESS RELEASE: Toys R Us Confirms Midnight Madness For Rogue One

Posted by Paul | September 03, 2016 at 04:28 PM ET

Toys R Us confirms Midnight Madness event for Rogue Friday! Click through for more.

WAYNE, N.J., Sept. 2, 2016 — Beginning today, Star Wars fans of all ages will be able to find toys from the first stand-alone film from Lucasfilm, “Rogue One: A Star Wars Story“, at Toys”R”Us®. In advance of the film’s December theatrical release, a selection of “Rogue One” toys are now available for presell on Toysrus.com (quantities limited). Customers eager to get their hands on the Star Wars Force Band™ by Sphero®, Rogue One: A Star Wars Story The Black Series Sergeant Jyn Erso from Hasbro®, Rogue One: A Star Wars Story Rebel U-Wing Fighter Drone from Hasbro and Star Wars The Black Series Imperial Stormtrooper Electronic Voice Changer Helmet from Hasbro, before they arrive in stores across the country on Friday, September 30, can place preorders at Toysrus.com.

Then, to celebrate the in-store launch of this new line of Star Wars toys, on Friday, September 30 at 12:01am (local time), Toys”R”Us stores across the country* will transform into Destination Star Wars: Rebel Base to host exclusive midnight events and welcome customers looking to be among the first to purchase these highly anticipated collectibles just in time for the holiday season.

Night owls will enjoy giveaways including a poster and t-shirt (while supplies last), and will be the first to shop “Rogue One: A Star Wars Story” feature shops which will be positioned at the front of Toys”R”Us stores, providing customers with a one-stop-shop for Star Wars figures, construction sets, accessories and more. And, for those who wish to shop from the comfort of home, the line will also become available at Toysrus.com beginning at 12:00am EST.

Since the introduction of the first Star Wars toy in 1977, Toys”R”Us continues to serve as the ultimate destination for Star Wars playthings, providing millions of kids and collectors worldwide with their most treasured memorabilia. Fans of the beloved fantasy saga will once again be thrilled to find hundreds of new items hitting shelves this fall, including exclusives that cannot be found anywhere else.


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