Hasbro Star Wars Is An Online Exclusive

It’s almost as if Hasbro doesn’t realize that there is a hit series on Disney+ called The Mandalorian. It’s also almost as if Hasbro doesn’t want their products front and center at Big Box retail. And if we’re honest, it’s almost as if there isn’t a Star Wars toy line at all anymore when it comes to visiting the toy aisle physical retail shops. So why does Hasbro need brick-and-mortar again? (more….)

The images below aren’t anecdotal. It’s a commonplace plague. Yeah, we already know what you’re going to say. You buy all your stuff online. That’s awesome. Good for you. But why is brick and mortar part of this picture? They serve no purpose to the Star Wars brand. One random case of 6″ or 3.75″ action figures every six months at Target or Walmart is hardly a healthy state of being for a hot toy brand like Star Wars. Let’s face it. Hasbro Star Wars is two shales away from being a total online exclusive.

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