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The Acolyte - Streaming Ratings

Nielsen is no longer the only game in town when it comes to streaming charts. Luminate is a new player on the market and they cooperate with Variety, who post the weekly Luminate streaming charts. Luminate themselves are not posting any charts on their website, this is a paid service. They are aiming at industry pros and analysts. Anyway, so what does Luminate say about The Acolyte? Click through to find out more!

The power of…. not so many

Disclaimer: Luminate is a new player, they use their own tools, have their own tracking and it is entirely unknown how much the absolute numbers reported by Luminate will match what Nielsen will report in about three weeks for now (for The Acolyte), to so use Luminate’s streaming numbers and to compare them to, say, Ahsoka’s as per Nielsen is less than ideal. I will still do that, but I cannot emphasize enough how this is just out of curiosity and for illustrative purposes. I do NOT think you can make a 1:1 comparison between Luminate and Nielsen, I DO think if the methdology used by either Nielsen or Luminate is not flawed that relative positions and trends should be comparable though. Chart positions should ideally be very similar as well.

With that out of the way:

As per Luminate The Acolyte is the #6 original streaming series in the US in week 2, it has 380.5 million minutes.

In week 1 The Acolyte had 210 million minutes (not good).

The #1 show is Bridgerton, Luminate has separate entries for all three seasons (something Nielsen does not do) and all three seasons of Bridgerton are in the top 10. Bridgerton is a show aimed towards women for real, as in, women actually watch it.

Ok, please remember my major caveat about comparing Luminate numbers with Nielsen numbers, how does The Acolyte compare to Ahsoka and Andor?

I will do the following… I will add up week 1 and 2 numbers and then devide by total runtime of the three (four for Andor) released episodes at that point. This should remove the uncertainty about how many people watch the current and previous episodes the most.

The Acolyte (Luminate): 590.5 million minutes total, total runtime 119 minutes, average views 4.962 million.
Ahsoka (Nielsen): 1,316 million minutes total, total runtime 132 minutes, average views 9.97 million
Andor (Nielsen): 1,109 million minutes total, total runtime 161 minutes, average views 6.89 million

AGAIN: comparing Luminate and Nielsen cannot really be done until we know how much the numbers from each company differ, i.e. this certainly needs some factor applied to account for different methodologies. Also, and this is important Luminate uses a different interval, i.e. Nielsen accumulates data from Monday – Sunday, Luminate does it for Friday – Thursday! This will make numbers not really comparable either!

That being said: the current Nielsen charts and the Luminate charts for the middle of May overlap by three days or so. And Luminate reported appox. 3.2 billion minutes watched for all three Bridgerton seaons. Nielsen has 2.7.

Luminate reports 256 million minutes for Outer Range, Nielsen has 431. However, as I said, the charts only overlap by three days.

So based on that we can say that Nielsen numbers may be higher and lower. Most numbers for the shows on Nielsen are higher than Luminate’s. Sometimes by about 40%. Which means we cannot make any assumptions on what numbers Nielsen may report for The Acolyte. If Acolyte’s numbers on Nielsen are 40% higher (just a wild guess but I want to give it the best case scenario) it would just be on the level of Andor though, 6.95 million average views. So really not great numbers for a project that costs north of $180 million. I do not think this is what Lucasfilm really wanted. And then there’s the question how many women actually watch this, since this is supposed to be a female centric show. Chances are high female viewership will be in the 25% range as for virtually everything else Star Wars on Disney+ that is not The Mandalorian.

I will monitor the Luminate charts and post updates here and let’s wait and see what Nielsen will say. As of now all things point to The Acolyte having very, very mediocre ratings, maybe on Andor’s level (if at all), worse than Ahsoka’s. By a lot. But we’ll see!

Luminate Streaming Charts on Variety

 

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