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The Nielsen Streaming Charts For Ahsoka - Week 2

Nielsen have updated their streaming charts and added the third Ahsoka episode! So how did the third episode (or the show as a whole) do in its second week? It did “ok”. Click through for more!

Nielsen reports 487 million viewing minutes for Ahsoka. When we convert that number into (very theoretical) people it means 13.98 million people. This is good enough for #5 on the original series charts, but not good enough to enter the general streaming charts. Once again Ahsoka is just the 2nd most watched series on Disney+, Bluey has more than a billion minutes. With these numbers not even The Mandalorian season 3 could compete. But Bluey has 140 episodes, which works in its favour.

How does all this compare to the other two Star Wars shows that released more than one episode in week 1?

Ahsoka: 489 million minutes, length 34:50 = 13.98 million people
Obi-Wan Kenobi: 958 million minutes, length 44:34 = 21.49 million people
Andor: 458 million minutes, length 46:57 = 11.65 million people

Based on this Ahsoka gained viewers in week 2. Now this is something however we observe for all the Star Wars shows that released more than one episode in their first week. Which implicates people usually do not watch all the episodes released in week 1 and catch up with the series in week 2, i.e. a substantial part of the viewing minutes for Ahsoka, Obi-Wan Kenobi and Andor in week 2 consists of people who watch the episodes from the week before on top of the new episode. Obi-Wan Kenobi “gained” 10 million viewers in week 2, which is very unlikely, Andor gained more than 6 million people in week 2, equally unlikely, and Ahsoka gained 4.5 million “people” in week 2.

The fact that both Obi-Wan Kenobi and Andor lost “viewers” again in week 3 further supports this, by then most people who follow the series had probably caught up with it and thus the previous episodes contribute substantially less to the Nielsen numbers beginning with week 3. Andor had about 8 million people in the following weeks, Kenobi had 17-19 million people, also less than in week 2. So we will get an idea of the true viewership for Ahsoka only next week. But as of now it is ahead of Andor, even ahead of The Book of Boba Fett, but is very far behind The Mandalorian season 3 and Obi-Wan Kenobi.

Now Andor was also ahead of The Book of Boba Fett in week 2, but this was the only time Andor managed to beat The Book of Boba Fett, but by then Andor had four episodes available, The Book of Boba Fett only two, so the numbers are skewed in favour of Andor im week 2, things become only more comparable after that. It will be interesting to see if Ahsoka can stay ahead of The Book of Boba Fett in the coming weeks. Ahsoka needs 12.53 million “people” next week to beat the respective week 3 episode of The Book of Boba Fett. Andor dropped by a little more than 3 million people in week 3 (again, almost certainly explained by fewer people watching previous episodes), Obi-Wan Kenobi dropped by 2.6 millon people, so chances are Ahsoka may also lose something in the ballpark of 3 million people in week 3. Which would then put it behind The Book of Boba Fett.

How did The Mandalorian season 3 and The Book of Boba Fett perform in week 2?

The Mandalorian: 889 million minutes, length 42:24 = 20.97 million people
The Book of Boba Fett: 563 million minutes, length 51:13 = 10.99 million people

Overall Ahsoka’s week 2 numbers are not spectacular but solid, viewership is on the lower end of what Star Wars shows can have on Disney+, but then again only The Mandalorian and Obi-Wan Kenobi performed really well, so Ahsoka is right up there with The Book of Boba Fett and Andor, even ahead of Andor and the second Boba Fett episode.

The question is if “ok” numbers are good enough for a series that is supposed to kickstart the big event movie. Something both Andor and The Book of Boba Fett were never supposed to do.

What else: as usual Disney has few things that chart: the evergreen movie Moana makes the movie top 10, as usual, Guardians of the Galaxy barely makes the top 10, then there’s Bluey and Ahsoka. So four movies and shows in total. Netflix has 19 shows or movies on the charts, three of which are shared content with Paramount+ however. But even so, Disney’s content fails to make a major impression and it is only the tentpole Marvel and Star Wars shows that usually chart, no other show though. Netflix’ lineup is much more diverse. And even after almost four years Disney has not been able to change that. They are basically a two trick pony, there’s Marvel, there’s Star Wars.. and all the other exclusive Disney+ shows are watched by very few people apparently. Then again, Bob Iger himself admitted that almost none of the things Disney+ shows is driving subscriber growth. Maybe the perfect time to rethink what content you are making to begin with. Disney, the former powerhouse of family entertainment, has almost zero traditional Disney family entertainment on the charts, other than Moana. Bluey is not their own IP and just an acquired series.

The Nielsen Streaming Charts

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