Well, to the surprise of probably no one Hasbro will backpedal from one of their most controversial decisions in the recent past: the plastic free packaging that had figures inside of windowless cardboard boxes will be no more beginning in late 2023! Beginning in late 2023 and going into 2024 various action figure collector lines, like G.I. Joe, Marvel Legends, Power Rangers and of course The Black Series will return to plastic blisters and plastic windows. However, the plastic will be made from either bio PET or recycled plastic! Click through for the official statement!
This is the official corporate bingo statement by Hasbro’s PR agency:
“We wanted to share an update on packaging for Hasbro’s 6-inch-scale figures. Based on your feedback, we will be re-introducing windows and blisters to our 6-inch fan figures beginning later this year, into 2024 for select products across our portfolio of brands, including, G.I. Joe Classified, Power Rangers Lightning Collection, Star Wars Black Series and Marvel Legends. This will eventually expand to all new 6-inch figure releases.
The new windows and blisters will be made from bio PET or recycled PET helping us achieve our priority of meeting our fans’ expectations for extraordinary packaging and superior design while still developing packaging that minimizes waste and the use of virgin plastic.
Thank you again for being one of our biggest fans and for your continued support of Hasbro.”
This is certainly proof that sales figures were very negatively impacted by the pfp boxes that didn’t show the figures anymore. It’s not as if fans told Hasbro so from the very moment the pfp packaging was revealed….
Hasbro’s fourth quarter of 2022 was plain abysmal with merchandise sales tanking (which has various reasons of course, not just the pfp boxes, but they certainly did not help).
File this under “I told you so, Vol. XLIV”!
Now the big question is if Hasbro will also eventually backpedal from its current pricing policy! But at least collectors can soon display their figures mint in box again and don’t just have to look at a boring render of the figure on the box. Expect the transitional period to feature both pfp boxes and more traditional boxes, it’s unlikely recently revealed figures will switch to the old style box. But sometime in 2024 all the pfp boxes will have been phased out.
What do you think? Are you surprised?
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