This is what the Star Wars section now looks like at my local Walmart. Now, to be completely transparent, it didn’t look any different for a couple of years now, it’s only been relocated now. This is an image of an inner endcap that is sectioned off from the rest of the aisle. Where the Star Wars section once was has been completely removed, and in its place are He-Man and other action figures from other lines. I can’t think of worse mismanagement of a toyline. This is one of many reasons why brick and mortar shouldn’t be carrying Star Wars toys. Gift givers are NOT buying or looking for Star Wars. At all. I will never understand the defense of that argument for as long as I live.
Category: Store Reports
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