Ponda Baba - Hasbro - The Black Series [Phase III] (2017)
Star Wars Collectible News, Photos, and Reviews

Hasbro's Q2/2021 Earnings Report: Star Wars Toys Continue To Sell

Earlier this week Hasbro released their numbers for Q2/2021. The report is mostly the usual stuff, and as usual Hasbro doesn’t mention specifics when it comes to Star Wars. All they say is this about their Partner Brands (Hasbro lingo for their licensed toys):

Growth in the quarter led by Hasbro products for Marvel, Lucasfilm’s Star Wars, Disney Princess and Beyblade.

Combined sales for the Partner Brands in Q2/2021 was $212 million, compared to  $138.3 million in Q2/2020. Which is 53% more. And to remind you: 2020 already saw 70% growth for the Star Wars brand, and sales continue to grow in 2021. So Hasbro is back on track after 2017/18/19.
And despite the general feeling by hardcore collectors that no one can ever buy anything because everything is always sold out within seconds or that there’s just dust on the shelves people out there still manage to buy Star Wars toys. Of course this also includes plush Baby Yodas and lightsabers, Hasbro doesn’t just make action figures. But given the extremely high number of exclusives for the action figure lines chances are very high that Hasbro also sells a lot more action figures again. Retailers wouldn’t ask for exclusives otherwise. So while hardcore collectors may question the direction Hasbro has been taking recently – me included –  it’s evident that from a pure business point of view Hasbro is doing things right and that things look much better now again. And much of that can be attributed to The Mandalorian.

Hasbro’s PDF presentation
Earnings call transcript from The Motley Fool

Related Links

-Click HERE to return to the home page-

Channels

 

Follow Us

JTA Info

Affiliates

Hasbro

Gentle Giant

Sideshow Collectibles

Hot Toys

LEGO

Mattel

Disney

Disney Store

Acme Archives

Hallmark

Trading Cards

Store Reports

Research Droids Reviews

Visual Guides

Books & Novels

Convention News

Movie & TV News

Rants & Raves

Special Reports

       Facebook

       Instagram

       Pinterest

       Youtube

       RSS

Home

Contact

News Archives

Site Search

Image Use Policy

Disclosure Policy

Privacy Policy

RDR Index

Visual Guide Index

Bantha Skull

Collector's Cantina

Jedi News

Star Wars Figuren

Star Wars New Zealand

Star Wars is a Copyright and Trademark of LucasFilm LTD. This site is intended for informational purposes only, and is not in anyway associated with LFL. All Visual Guides, images, and content are the property of JediTempleArchives.com, © 2004-2019 and may not be reused without permission. Please do not direct link to any of the content on this web site.