Poe Dameron - Hasbro - The Force Awakens (2015)
Star Wars Collectible News, Photos, and Reviews

This Isn't A Bargain - It's Brand Devastation

This isn’t necessarily anecdotal. And it’s undoubtedly not hyperbolic. I’ve never seen the Star Wars brand perform this poorly in my 20+ years collecting. Out of curiosity, I wanted to check my local Ollie’s store to see what kind of Star Wars merchandise they acquired from the Toys R Us buyout. And while I found a crapload of stuff, I also found product TARGET gave up on too. Not even the Five Below TVC purge was this voluminous in unwanted Star Wars products. (Half of us never saw those TVC figures until they hot Five Below because it was a terrible distribution issue.) This sale product may sell at Ollie’s at reduced prices, but if it didn’t move at Toys R Us as they were liquidating everything, why would it sell for higher prices at Ollie’s? What a mess.


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