Wooof (VC24) - Hasbro - The Vintage Collection (2010)
Star Wars Collectible News, Photos, and Reviews

The Evidence Is Right Before Us, Yet It Seems Continuously Ignored

You’d be silly to ignore the many things about the modern state of collecting that are devastating the line. Examples like collectors waiting as if they’re vultures for Hasbro stuff to go on clearance at Walmart and TARGET. And seeing Toys R Us’ merchandise that was clearanced out by competitors MONTHS ago sit and collect dusts on shelves are just some of the issues that don’t go away. Granted, Toys R Us has been foolish. They never were competitive with promotional prices and their clearance timing was the worst. But, see the image below. While anecdotal, it paints a broad picture of what is wrong with the Star Wars line. I could beat a dead horse here, but it’s clear to say that there is too much focus on certain Star Wars Entertainment that Star Wars fans aren’t supporting and buying. I have similar pile-ups at my local Toys R Us stores, albeit different products, but the same principles apply. Until the Hasbro line gets back to basics, we’re going to continue seeing these trends. And with Toys R Us gone, it means that either less volume will be produced, or the remaining retailers will be overstocked next. And I don’t think Walmart and TARGET will ever buy another bridge again when it comes to Star Wars. Their current stock levels are so low now that it’s almost impossible to find anything new there any way (except for the same repeated figures that shouldn’t have been reissued). It seems the Star Wars line is being forced into online oblivion. I am at a loss how this Titanic can be turned around. Special thanks to JTA Facebook reader Todd L. for the image!

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