LEGO released its full year results for 2017 earlier today. And after more than a decade of constant growth LEGO saw its first revenue decline in 2017. Revenue was 5.8 billion USD, which is 8% less than 2016. Net profit was 1.7 billion USD, a 17% decrease.
This is what LEGO had to say about their Star Wars line: “LEGO Star Wars products, released in the second half of 2017, performed in line with expectations.”
Make of that what you will. The question is, what were their expectations? I think it’s safe to assume that LEGO Star Wars probably saw some decline, which would be in line for the overall trend for Star Wars toys in 2017.
Did you buy any of the TLJ LEGO sets last year?
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