Ever since Hasbro launched HasLab with its first campaign, Jabba’s Sail Barge, the question was: will it be a success? As of now the barge has 2,131 backers. Which accounts for 42.62% of the backers needed.
There are some stats we can use to see whether or not the campaign might reach its goal of 5,000 backers. Click here to find out more!
We can use Kickstarter to compare the Haslab campaign:
159,431 campaigns made it to at least 41% of their funding goals.
Of those, 15,717 turned out to be unsuccessful. 143,714 campaigns that made it to 41% successfully reached their goal.
That’s a 9.9% failure rate for campaigns that reach at least 41% of their goal. In other words: 90.1% of all campaigns succeeded once they reached the 41% threshold.
Now that’s Kickstarter, which has the advantage of being Kickstarter. Plus, it does not control for the size of the goal, and the Barge is a big campaign. It also doesn’t control for the campaign’s activities in promoting their campaign and engaging their backers to promote the campaign. Hasbro has not done nearly the same level of promotion that aggressive Kickstarter campaigns do. On the other hand, Hasbro got a lot of free promotion from the online press by debuting HasLab at Toy Fair. That was definitely smart.
At the end of the day we can say that while Haslab is not Kickstarter, the chances of success are most likely quite high. Whether or not it’s actually 90% is uncertain. Only 33 more days to go until we know for sure.
Thanks to JTA reader Rivesjunctionite for the research!
-Click HERE to return to the home page-