Ever since Hasbro introduced The Black Series in 2013 there has been much debate about the popularity of various Star Wars toylines. Is The Vintage Collection, despite its cancellation, still more popular? Is the revived Vintage Collection popular again? What about 5 POA figures? Or the Retro Collection? And then there is the question where we all are in the toyworld. How do the various Star Wars toylines compare to other things? Marvel Legends? Funko Pops? Or maybe even S.H.Figuarts? Now I have to say one thing here: this article is not about proving anything or to make anyone feel good or bad about what they collect. I merely try to find out how popular things are on Google. And of course there are some caveats. But I will get to that in more detail in the article. I think it might be interesting to see how various things are trending online. There certainly are some intriguing results. So click through for more info!
Hasbro usually doesn’t report their Star Wars revenue to the public anymore, all they do is give us some very general statements about how Star Wars sales decline or grow. But I believe I may have found a method that allows us to accurately estimate Hasbro’s Star Wars revenue in recent years, especially for the years 2016-2018. In this article I will not only give you an estimate about how much money Hasbro still makes with Star Wars, I will also show you how interest in Star Wars toys has been developing over time. So if you want to know how Star Wars is doing for Hasbro, click through!
Most of you here on JTA certainly know of Funko and their Pop! figures. While many commenters here wonder who might ever buy these vinyl figures and some even consider them a plague, Funko seems to be a winner at the toy aisle. The company sees sustained growth and it seems Funko Pop! figures will not go away, but become even more ubiquitous. Time to take a quick look at some numbers and statistics, including shelf space at Walmart & Target. Which also includes numbers for Hasbro. So click through for more!
Every now and then I check the number of views for The Rise of Skywalker teaser trailer on YouTube. And something interesting can be observed. As of now (nearing end of June 2019) the teaser has almost 29 million views on the official YouTube Star Wars Channel. However, the official first teaser for The Last Jedi is at 44 million views. Now, the TLJ teaser has been online for much longer, so it’s to be expected to have more views. But 15 million more views? Who watches teasers once first trailers are available? So how many of these 44 million views for the The Last Jedi teaser are from the time it was first released? Is it possible that interest for The Rise of Skywalker is so much smaller than for The Last Jedi? So I went to Google Trends and looked at how various Star Wars related searches have been trending worldwide on Google for the past five years, and then I compared that with other franchises. The results may spell trouble for The Rise of Skywalker. Click through for some charts and an analysis!
UPDATE: I added a few more interesting charts, including a comparison with Revenge of the Sith!
There seems to be the common belief that Star Wars is not doing all that well at the box office outside North America. The struggle and failure of Star Wars at the Chinese box office has been much discussed. But how do the movies actually perform outside North America? And how does Star Wars compare to other modern day blockbusters, from the MCU and other franchises? You may be somewhat surprised by the results! So click through for a closer look at Star Wars at the foreign box office!
Hasbro released their numbers for the 1st quarter of 2019 and overall the quarter was alright for the company. Hasbro reported revenues of $732.5 million and net earnings of $26.7 million. But what about Star Wars? Click through for more info!
Today I would like to go back in time and take a look at how Star Wars performed at the box office. The franchise is almost 42 years old now, we’ve had 10 live action movies so far, there were ups, there were some downs. And even though comparing box office results from the late 1970s with those of 2018 is not really fair, there are still a lot of things we can look at. So click through for a very comprehensive overview of Star Wars box office performance. Some of the results may even surprise you!
Earlier today Hasbro released their numbers for Q4/2018 and the full year 2018. The results are not great. Hasbro faced some serious headwind in the past year. Click through for all the relevant numbers and results!
The Kids License Monitor is released every three months and gives insight into the popularity of licensed toys among kids in three European core markets: the UK, France and Germany. These three countries are also the core legacy markets for Star Wars in Europe, where Star Wars has always been very popular. JTA had an article about the previous License Monitor. But now the report for the fourth quarter of 2018 has been released. Time to look at how and if things have changed. Where does Star Wars rank among kids aged 4-12 in the UK, France and Germany? Click through for more details!
On November 30th 2018 Lucasfilm launched their brand new Star Wars Kids YouTube show Galaxy of Adventures, which animates short scenes from the original trilogy movies, using the original dialogue and sound effects. Hasbro also launched a Galaxy of Adventures toyline to coincide with the new animated show. Now, after about six weeks, I think it’s time to take a closer look at how Galaxy of Adventures performs on YouTube. So click through for an analysis!
The Walt Disney Company released its proxy statement for the full year 2018 last Friday, January 11th. And it may surprise no one to learn that Star Wars earned less money for Disney in 2018. I took this opportunity to not only look at the current report, but also at past reports, to see what has been going on. So click through for a more detailed look and some insight into the reasons for decreasing revenue. Straight from the Mouse’s mouth!
The new year is fast approaching, only two more days and 2018 will forever be history. No one knows yet what 2019 will bring us, but we do know what 2018 gave us. So I thought it’s the appropriate time to look back at a year 2018 that was less than great for Star Wars, but still brought us some great Star Wars toys. Click through for the things you love most, bar charts and lots of text, you will not regret it!
Early this morning Hasbro released their financial results for the 3rd Quarter of 2018. As expected Hasbro is still struggling with the demise of Toys R Us. But what’s especially troubling is the steep decline in the Partner Brands segment. Click through for all the details!
Star Wars user ratings have been debated for quite a while now, especially following the release of The Last Jedi in December 2017. Now that Solo came and went I think it’s a good time to look at how Star Wars fares on IMDB, Rotten Tomatoes and Metacritic, the three most popular sites for movie user ratings. I will also look at the user demographics – how does each age group rate the movies? Some interesting observations can be made. So click through for some lovely bar charts, I know you love them!
The Last Jedi is currently the top selling Blu-Ray in the USA. Perfect time to take a closer look at Star Wars home video sales. And a closer examination shows some puzzling numbers that may warrant further discussion. Click through for more!
First numbers for The Last Jedi Blu-Ray sales have been released. How do sales for the movie compare to both The Force Awakens and Rogue One? Click through for a closer look!
JTA presented a detailed breakdown of the 6 in Black Series a few days ago. Now it’s time to look at The Vintage Collection. The line was only resurrected a few weeks ago, time to look at the line as a whole. How many figures are there? How many exclusives? How does TVC compare with the Black Series? Click through to find out everything you want to know about TVC!
Ever since The Last Jedi was released Rotten Tomatoes Audience Scores, Cinemascores and whatever professional critics had to say was hotly debated. There has been a distinct feeling among quite a few moviegoers that whatever the Tomatometer or Metascore says is far removed from what the fans think about a movie. Cinemascore is something that is usually cited as a highly scientific and accurate gauge. But for what? Audience satisfaction? In this article I will try to examine if the aggregate scores by professional movie reviewers on Rotten Tomatoes and Metascore are actually far removed from what the fans feel. Click through to learn some surprising things!
Ever since The Last Jedi was released and the Rotten Tomatoes Audience Score dropped to lower and lower levels it was argued that Rotten Tomatoes is unreliable, prone to tampering and that services such as Cinemascore are highly scientific and much more accurate, since they are also used by the movie industry. This article wants to investigate if various claims about Rotten Tomatoes and Cinemascore are true. Click through to find out more!
The MPAA report for 2017 was released yesterday. And like each year the report lists some informative statistics about the age of moviegoers, their ethnicity and overall gender share. Disney Star Wars is, among other things, about inclusivity, gender equality and Kathleen Kennedy’s own goal is to bring more girls and women on board the franchise. The MPAA reports since 2015 (when The Force Awakens was released) shed some light on how Lucasfilm’s strategy to win new fan groups has worked. Click through to learn more!
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