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Tag Archives: Mattel

Fortune.com has written a fantastic article on why the Toy Industry would suffer if Toys R Us goes belly up. I have heard and seen many comments by readers ‘happy’ or ‘indifferent’ to see TRU’s demise because of various reasons, but there is a bigger picture. And Fortune goes into detail about it. Check out the article and then come back here to comment.

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The Toy Industry numbers for the 2017 year have been released. We have a summation about how well Star Wars toys performed this past year in relation to recent years. Click through for more.

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Bloomberg writes “Now toymakers’ big bets on movie tie-ins look downright bleak. Playthings based on the “Star Wars” saga — the franchise that kicked off the whole phenomenon four decades ago — were down in 2017 despite a new film, “Star Wars: The Last Jedi,” in December during the all-important holiday-shopping season. (more….)”

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TLJ Toy Shipments DOWN SHARPLY From The Force Awakens

Nonstop Star Wars is never a good thing. We have been saying this since 2015. It seems to have ramifications now. Star Wars: The Last Jedi is a hit, but the Force may not be as strong for Disney when it comes to merchandise sales this year. Panjiva, a data company that tracks the giant shipping containers that arrive at U.S. ports, says 6,587 of them with Star Wars gear were shipped in the seven months leading up to The Last Jedi, but that’s down 47 percent from the seven months leading to Rogue One in 2016 and off 56 percent from the same time period ahead of The Force Awakens in 2015. The Hollywood Reporter has the full story. (more….)

Posted in Disney
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This brisk pace could affect DIS, MAT, HAS, JAKK. Finally! Kimberly Chin from Business Insider has written an article on how the frequency of the Disney Star Wars films (in addition to other factors) may not be ideal for the licensees trying to make money from the merchandise of these blockbuster films. Business Insider has put together a great article which develops excellent points including (1) Disney’s stock was flat even after its latest “Star Wars” flick reported a great box office weekend. (2) Movie sales may not translate into consumer product sales, according to Jefferies Analyst Stephanie Wissink. (3) The frequency of “Star Wars” movie releases may challenge merchandise sales for each movie. This article is worth checking out. It has been a topic we have discussed at length right here at Jedi Temple Archives. Now here it from the people who understand this professionally.

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Developing BREAKING NEWS Story: Hasbro To Takeover Mattel?

Toy giant Hasbro has approached Mattel about a potential takeover offer, The Wall Street Journal reported on Friday, a deal that could put iconic brands such as Barbie and Transformers under the same roof. Click through tfor the BREAKING NEWS report at CNBC.com.

Posted in Hasbro

Are You Attending SDCC This Year?

You are? Well, how much do you enjoy standing in lines? Lines, lines, lines, and more lines! Star Wars Celebration is the same way. If you want exclusives, let’s face it, you’ll be in a line most of the day. Wouldn’t it be great if there was another way? Well, there is and I think it is time that everyone gets on board. Click through to see how to quell the queue madness.

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