Today LEGO released its annual report for 2018. And while 2017 was not a good year for the Danish company, 2018 saw LEGO back on track. LEGO could buck the overall trend in the toy industry, which shrank in several key markets around the globe, and both market share and revenue grew in 2018. Much of this growth came from the Chinese Toy Market, but LEGO also grew in the USA and Western Europe. Revenue was up 4% in 2018, to 36.4 billion DKK (about 5.5 billion USD). The operating profit of 10.8 billion DKK ($1.65 billion USD) was also up 4%. It seems LEGO managed to deal much better with TRU’s demise, in contrast to Hasbro or Mattel. What is of special interest to Star Wars fans is that LEGO named these themes as their top sellers in 2018 (in no particular order): LEGO City, LEGO Technic, LEGO Star Wars, LEGO Friends and LEGO NINJAGO. Now that doesn’t necessarily mean that Star Wars grew in 2018, but it was most certainly still a top performing theme for LEGO! With these numbers LEGO easily outperformed Hasbro in 2018.
The names of several upcoming LEGO Star Wars sets for Episode IX have been leaked. And the names tell us one tiny, but perhaps quite important, tidbit about Episode IX. If you want to know more, click through. And everyone else may enjoy their Saturday morning or afternoon (depending on the time zone), knowing nothing, be the Jon Snow of Star Wars fandom!
Please check out the Update!
LEGO® Star Wars: All-Stars, a new animated adventure series that spans all Star Wars eras, will debut beginning MONDAY, OCT. 29, on Disney XD YouTube and DisneyNOW. Comprised of eight shorts and four half-hour episodes, the series features LEGO versions of the fresh faces of the Star Wars galaxy alongside iconic heroes including Kylo Ren, R2-D2, Young Han, Chewie, Young Lando, BB-8 and General Leia. Click through for full details!
Pre-order the awesome LEGO Darth VAder’s Castle on Amazon right now
And not to neglect Amercian collectors, the UCS LEGO Millennium Falcon is IN STOCK at Amazon for $799.99 Prime!!
Disney has officially revealed a ton of products from Hasbro, Funko, LEGO and a bevy of other licensees. New Hasbro figures are also officially revealed. Check out the gallery on our Facebook page! Click HERE for the official PRESS RELEASE.
Fortune.com has written a fantastic article on why the Toy Industry would suffer if Toys R Us goes belly up. I have heard and seen many comments by readers ‘happy’ or ‘indifferent’ to see TRU’s demise because of various reasons, but there is a bigger picture. And Fortune goes into detail about it. Check out the article and then come back here to comment.
LEGO released its full year results for 2017 earlier today. And after more than a decade of constant growth LEGO saw its first revenue decline in 2017. Revenue was 5.8 billion USD, which is 8% less than 2016. Net profit was 1.7 billion USD, a 17% decrease.
This is what LEGO had to say about their Star Wars line: “LEGO Star Wars products, released in the second half of 2017, performed in line with expectations.”
Make of that what you will. The question is, what were their expectations? I think it’s safe to assume that LEGO Star Wars probably saw some decline, which would be in line for the overall trend for Star Wars toys in 2017.
Did you buy any of the TLJ LEGO sets last year?
We just finished up at the annual LEGO Toy Fair Preview Party. Click below to visit our full gallery over on our Facebook page.
What are you looking forward to seeing revealed from Funko, LEGO, Sideshow Collectibles, Gentle Giant Ltd., Kotobukiya and Tamashii Nations? If there are any other licensees you’re curious about, let us know in the comments and we will be sure to see if they’re at the show. Let us know in the comments!
JTA is heading into the city today to begin our Toy Fair 2018 coverage! We will kick things off early tomorrow morning with LEGO, then continue on to Javits Center and finally the big Hasbro event, where we will do a live blog right here at JTA throughout the presentation (where hopefully they will reveal some great TVC news). Stay tuned as we post updates. We’ll post our galleries in real time to Facebook and post links on our front page as we get the chance. We’ll do followup coverage throught the weekend. We will aggregate everything on our portal page for a ‘one stop shop’ of all of our coverage.
Listed as exclusive for Prime Members, you grab the LEGO Ultimate Millennium Falcon for just $800 on Amazon. Click through for the product page! Thanks to JTA reader Michael for the alert!
The Toy Industry numbers for the 2017 year have been released. We have a summation about how well Star Wars toys performed this past year in relation to recent years. Click through for more.
If you’re interested, the LEGO Shop has the UCS Millennium Falcon in stock! Special thanks to JTA reader Tony L. for the alert!
Nonstop Star Wars is never a good thing. We have been saying this since 2015. It seems to have ramifications now. Star Wars: The Last Jedi is a hit, but the Force may not be as strong for Disney when it comes to merchandise sales this year. Panjiva, a data company that tracks the giant shipping containers that arrive at U.S. ports, says 6,587 of them with Star Wars gear were shipped in the seven months leading up to The Last Jedi, but that’s down 47 percent from the seven months leading to Rogue One in 2016 and off 56 percent from the same time period ahead of The Force Awakens in 2015. The Hollywood Reporter has the full story. (more….)
The JTA Holiday Gift Guide (and Santa Hat Porg) is back with Part II and it’s filled with great gifts for Star Wars fans of all ages! So come inside (droids are welcome too!) and take a peek at what we have in store this time around!
It’s that time of year again! That magical time of year where our hearts get fuller while our wallets gets emptier. It’s also the time where you look to find the perfect gift for that special Star Wars fan in your Galaxy not so far away. Well, JTA is here to make it a bit easier with our Holiday Gift Guide! In it, you’ll find some great Star Wars gifts for all the Star Wars fans in your life from younglings to the 900-year-old Jedi Masters. Click through to see what we have in store for Part 1 of our guide!
The Toy Run Podcast Facebook page has started a pretty interesting discussion about how collectors view LEGO versus Hasbro. The discussion is so good that I think it warrants bringing this out of social media and to the Star Wars fan site community where it belongs. Here are the thoughts and questions paraphrased:
LEGO collectors went crazy for the UCS Millennium Falcon. It sold out within a day or two and no one balked at the price. Likewise, there aren’t too many complaints about its size or the space it takes up. The only complaints seem to be that it’s sold out and there are still people who want to purchase it.
Then you take the Hasbro Star Wars action figure crowd of collectors. Hasbro finally gives us a HUGE FO Special Forces TIE Fighter for $169 in The Black Series 6″ line and it pretty much bombs at retail. It didn’t even sell out 2 years later (!) at $50 online this past Black Friday.
Why is a Lego collector willing to pay $800+ (and is happy about it) while a Hasbro Star Wars action figure collector doesn’t want to spend $170 for a big vehicle? It’s perplexing.
In our comments, please leave your own thoughts about this.
If you love Star Wars LEGO products, Amazon has put many of them on sale. It’s rare when LEGO goes on sale so be sure to check out what you might want to add to your collection!
Is this how the 40th anniversary celebration dies? With thunderous lackluster products? It’s hard to believe we’re already beyond the first week in November and that we’re just moments from reaching the holiday season once again. What’s more difficult to believe than this is what we received in the form of Star Wars merchandise to celebrate the monumental and once in a lifetime celebration of the 40th anniversary of Star Wars. (more….)
LEGO has officially release images of their UCS (Ultimate Collectors Series) Millennium Falcon. It’s coming October 2017. Also, if you sign up for LEGO VIP Program (which is free), you’ll be able to order this beauty starting early on September 14th! You can sign up here.
When will Disney concede defeat with The Last Jedi product launch? When will they accept that the way they’re doing things doesn’t work? They’re truly stealing the joy away from new toys. Licensees have clearly been prompted to take action. Check out this YouTube video which the author claims LEGO is going after him now. We are unable to verify the validity of his claim, but it seems like quite a performance if there isn’t some smoke and fire here. Either way, we are TWO DAYS away. What’s the point of all of this nonsense?
It looks like The Last Jedi Lego sets have started showing up at Walmart in Canada. We can see a Resistance Bomber, BB-8, and the TIE Silencer in these images taken at a Montreal Walmart. Thanks to JTA reader Elie for the scoop!
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