It looks like Toys “R” Us’ Geoffrey is taking the spotlight in the rebranding of the famous toy store. It was previously reported that Toys “R” Us’ current lenders decided not to auction off certain parts of the IP and brand, like the Toys “R” Us and Babies “R” Us names as well as Geoffrey himself, opting instead to relaunch the toy chain in a new way. Now we know what that looks like, as Toys “R” Us mascot Geoffrey turned up at the Dallas Toy Preview donning a cape that had a new logo and store name on it. Comicbook.com has the full story.
Fortune.com has written a fantastic article on why the Toy Industry would suffer if Toys R Us goes belly up. I have heard and seen many comments by readers ‘happy’ or ‘indifferent’ to see TRU’s demise because of various reasons, but there is a bigger picture. And Fortune goes into detail about it. Check out the article and then come back here to comment.
Hi. We’re Toys R Us. We’re in Chapter 11 and we want 16 million dollars in bonuses to pay Top Executives. Truth is stranger than fiction, folks. The Wall Street Journal has the full story.
Toys R Us’ Chairman and CEO, Dave Brandon, makes an official statement about the company’s bankruptcy filing. Click through for more.
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