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JTA reader and friend Mike R. sends us news of a May the 4th exclusive from LEGO. Mike lets us know that LEGO Shop online is giving away a free exclusive R2-D2 to VIP members with purchase of $50 or more and has some Star Wars LEGO deals today. Sorry for the late news. Hopefully some of you will be able to make out before the end of the night.
LEGO had a big presence on the convention center floor with two huge booths. Click through to check them out!
Posted by Paul | April 04, 2017 at 11:30 AM ET |
To celebrate the 40th anniversary of the Star Wars saga, Star Wars Celebration attendees will have the chance to enter a raffle to purchase a special-edition LEGO Star Wars set inspired by the Detention Block AA-23 from the original 1977 film! A Star Wars Celebration exclusive, the set includes Luke Skywalker and Han Solo in Stormtrooper disguises ready to infiltrate the Death Star and rescue Princess Leia.
The opportunity to purchase this exclusive set is being raffled off on the Star Wars Celebration website prior to the event for attendees only, beginning now through 12:01AM EST on Thursday, April 6th. All winners will be randomly selected to purchase the exclusive onsite at the LEGO booth next week, and will be notified by April 7th.
Here’s where attendees can enter the raffle to purchase the set— http://www.starwarscelebration.com/Events/LEGO-lottery/
Toy Fair 2017 has officially started with the LEGO breakfast party. Click here for our full gallery of what they had on display in their showroom. While there were no 40th sets on display, we did find out that there are at least two 40th sets coming later this year. No details on what they will include.
Posted by Paul | May 23, 2016 at 01:49 PM ET |
A Mexican site by the name of MarchaImperial.com has posted an image of three LEGO Buildable figures showcasing characters from Rogue One. Special thanks to JTA reader German O. for alerting us to this news!! The translation reads loosely "This is the image in question where we see Jyn Erso a Deathtrooper and the droid K - 250."
UPDATE: LEGO has asked us to remove the images.
Posted by Chuck | February 12, 2016 at 09:00 AM ET |
Posted by Chuck | October 29, 2015 at 01:55 PM ET |
LEGO is holding a private screening event in New York City today and JTA's Paul Harrison is attending. Click through for a few pictures from the event!
More detailed information coming soon!
Posted by Paul | October 26, 2015 at 06:39 PM ET |
Toys R Us is giving away a FREE C-3PO (based on Episode VII) mini figure November 1st through November 21st. Find out how by clicking the image below. The latest Toys R Us catalog is arriving in mailboxes and new infromation has been revealed.
JTA reader Jedi Master 2G found the new Build Commander Cody at his local TARGET today but he got snagged at the register where the cashier let him know it couldn't be sold until September 4th. Click the image below for the full view!
Posted by Paul | August 06, 2015 at 08:51 PM ET |
A site in Denmark lists new LEGO products. There are no pictures, but check out what was posted RIGHT HERE. Special thanks to Swedish JTA reader and friend Mats for the info! We also have a report from JTA reader Jamie who sends a list her found at brickset.com which reveals even more information!
Happy May the 4th! In celebration of today’s Star Wars holiday, did you know for the first time ever in LEGO Star Wars minifigure history Darth Vader now has a life support collar and removable mask/helmet? To reflect the moment in Episode VI: Return of the Jedi when Luke unmasks his father- “Just for once….let me…look on you with my own eyes” says Darth Vader. (more....)
Posted by Paul | April 10, 2015 at 10:38 AM ET |
Just in time for all of the titles to be available for streaming tomorrow, hightail.com wants to let our readers know that for the first time ever they have created LEGO versions of all 6 original Star Wars film posters - from the original trilogy to the prequel trilogy. They're also giving these away to fans at Star Wars Celebration next week! Click any of the thumbnails below to save them. Enjoy! Also, for those who can’t make it to the show can also get their hands on SW Episode IV: A New Hope poster during a May the 4th promotion at local LEGO brand retails stores or at shop.LEGO.com with the chance to collect a new poster each month. Stay tuned for additional news and announcements around Star Wars Celebrating next week……
Posted by Paul | February 27, 2015 at 01:30 PM ET |
ENFIELD, Conn. (February 27, 2015) – The LEGO Group, world renowned manufacturer of construction toys, today announced that Disney XD has acquired LEGO® Star Wars™: Droid Tales for airing later this year. The animated content series consists of five 22-minute episodes that re-tell the Star Wars saga in chronological order from Star Wars: The Phantom Menace up through Star Wars: Return of the Jedi. Disney XD is also currently home to the animated hit series Star Wars Rebels. (more....)
LEGO gifted a pretty nifty poster to attendees of their Collector's Event this morning. Click through for a front and back look...
Posted by Chuck | February 14, 2015 at 04:56 PM ET |
Click through for the complete LEGO press release with information on all the new sets and products revealed at this year's Collector's Event.
We have a high quality detailed gallery coming later from the LEGO event, but in the meantime you can check out our full camera phone sneak peek gallery right here to give you an idea of the new products being offered!
We are kicking off our Toy Fair coverage with a trip to the exclusive LEGO Collector's Party. Paul Harrison is on site and sends in a few sneak peeks at the LEGO displays. Click through to check them out, including some really sweet mini fig displays!
Posted by Paul | February 11, 2015 at 06:16 PM ET |
LEGOLand California Resort has reached out to us to show our readers an incredible display they are preparing for the Dad 2.0 Conference in San Francisco. (Hint: It's the biggest display to date.) Click through for their PRESS RELEASE and be sure to click the image below for a larger view too!
Posted by Paul | September 11, 2014 at 08:51 PM ET |
It's official. LEGO is now the #1 toy company. They've just bypassed Mattel. (Mattel has followed the "cheap route" like Hasbro as well. Gee folks. It's not working!) While contrarians will defend every last move Hasbro makes, it's evident that by Hasbro alienating collectors and making second rate toys just isn't even close to being the answer even during a bad economy. LEGO is one of the few companies, from a Star Wars standpoint, that listens to its fans, makes a ton of collector-friendly Original Trilogy focused products, and doesn't let cost prevent them from making the things collectors want to see. We hope and pray that Hasbro will take cues from from the new leader and get back to basics as expediently as possible.
Posted by Paul | August 05, 2014 at 10:18 PM ET |
Check out the beautiful new LEGO display at TARGET courtesy of JTA readr Michael W. He also sends us some new store report arrivals too! Click through for more!
Posted by Chuck | July 22, 2014 at 09:16 PM ET |
MTV.com has details on the upcoming LEGO Star Wars: Rebels Wookiee Gunship. Click here for all the details! Thanks JTA reader Tyler for the heads-up!
Posted by Paul | May 10, 2014 at 08:40 PM ET |
There is another great LEGO promotion happening for our UK readers of the Daily Mail! JTA reader Chris sends us a cool thing hapening with this publication! Check it out!
Posted by Paul | March 31, 2014 at 09:06 PM ET |
LEGO formally announces their awesome Sandcrawler and provides accounts a detailed look at this mammoth, Click through to visit the gallery on our Facebook page!! Click through for the official PRESS RELEASE. JUST ADDED: a video of this awesome release!
It's very hard to see a magnificent display of LEGO figures (amongst many The Clone Wars figures we are dying to see in 3.75" scale) like this when we know that we will never see them get made in the Hasbro line. This isn't a jab at Hasbro, but come on already. Look at all of these great characters. What kid and collector wouldn't buy all of these amazing characters in 3.75" realistic scale? When I think of how many missed opportunities Hasbro made with The Clone Wars line. It stopped in the middle of nowhere and the best characters never got a shot in this scale. But yet great companies like LEGO keep on banging them out. Why Hasbro? Why?! Click through for a bigger picture and to leave your own thoughts on this topic.
Click through for the full LEGO press release for all of their products unveiled at Toy Fair. You can also download the full 2014 press guide.
We visited the LEGO showroom this morning for their annual Collector's Party event. Click through to check out what they had on display. Our appologies for the lower-than-usual quality of pictures. Our normal means of photography fell through and we resorted to the good-ol' smartphone!
The LEGO Y-wing will be on sale this Wednesday, November 27th for 46% off! Special thank to Bombadgungan for the alert! Click through for more.
LEGO makes it official today with the announcement of the Ewok Village, a massive set featuring plenty to make ROTJ fans happy! Click through for the official press release and extensive gallery...