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Posted by Paul | September 11, 2014 at 08:51 PM EDT |
It's official. LEGO is now the #1 toy company. They've just bypassed Mattel. (Mattel has followed the "cheap route" like Hasbro as well. Gee folks. It's not working!) While contrarians will defend every last move Hasbro makes, it's evident that by Hasbro alienating collectors and making second rate toys just isn't even close to being the answer even during a bad economy. LEGO is one of the few companies, from a Star Wars standpoint, that listens to its fans, makes a ton of collector-friendly Original Trilogy focused products, and doesn't let cost prevent them from making the things collectors want to see. We hope and pray that Hasbro will take cues from from the new leader and get back to basics as expediently as possible.
Posted by Paul | August 05, 2014 at 10:18 PM EDT |
Check out the beautiful new LEGO display at TARGET courtesy of JTA readr Michael W. He also sends us some new store report arrivals too! Click through for more!
Posted by Chuck | July 22, 2014 at 09:16 PM EDT |
MTV.com has details on the upcoming LEGO Star Wars: Rebels Wookiee Gunship. Click here for all the details! Thanks JTA reader Tyler for the heads-up!
Posted by Paul | May 10, 2014 at 08:40 PM EDT |
There is another great LEGO promotion happening for our UK readers of the Daily Mail! JTA reader Chris sends us a cool thing hapening with this publication! Check it out!
Posted by Paul | March 31, 2014 at 09:06 PM EDT |
LEGO formally announces their awesome Sandcrawler and provides accounts a detailed look at this mammoth, Click through to visit the gallery on our Facebook page!! Click through for the official PRESS RELEASE. JUST ADDED: a video of this awesome release!
It's very hard to see a magnificent display of LEGO figures (amongst many The Clone Wars figures we are dying to see in 3.75" scale) like this when we know that we will never see them get made in the Hasbro line. This isn't a jab at Hasbro, but come on already. Look at all of these great characters. What kid and collector wouldn't buy all of these amazing characters in 3.75" realistic scale? When I think of how many missed opportunities Hasbro made with The Clone Wars line. It stopped in the middle of nowhere and the best characters never got a shot in this scale. But yet great companies like LEGO keep on banging them out. Why Hasbro? Why?! Click through for a bigger picture and to leave your own thoughts on this topic.
Click through for the full LEGO press release for all of their products unveiled at Toy Fair. You can also download the full 2014 press guide.
We visited the LEGO showroom this morning for their annual Collector's Party event. Click through to check out what they had on display. Our appologies for the lower-than-usual quality of pictures. Our normal means of photography fell through and we resorted to the good-ol' smartphone!
The LEGO Y-wing will be on sale this Wednesday, November 27th for 46% off! Special thank to Bombadgungan for the alert! Click through for more.
LEGO makes it official today with the announcement of the Ewok Village, a massive set featuring plenty to make ROTJ fans happy! Click through for the official press release and extensive gallery...
Posted by Chuck | May 24, 2013 at 05:26 PM EDT |
Click through for a full gallery of yesterday's LEGO event in Times Square, featuring the unveiling of a life-sized LEGO X-wing!
Read all about today's big LEGO news in the official press release, along with some official images provided by LEGO of both the X-wing Fighter in the hanger and the unveiling.
Posted by Chuck | May 23, 2013 at 11:18 AM EDT |
LEGO is holding their special event in Times Square right now, and JTA reporter Paul Harrison is on site with the news. Click through for a peek at what's going on!
Posted by Paul | April 30, 2013 at 05:24 PM EDT |
Our good friends at JediNews.co.uk have a full review of the LEGO Red Five X-wing Fighter (#10240) that is to be released May 3rd. Get an awesome sneak peek at it now!
JTA reader James S. from North Dakota sends in a nice update regarding the Kmart clearance first reported here. Click through for details!
Posted by Chuck | February 19, 2013 at 09:26 PM EDT |
LEGO introduces the latest from their Ultimate Collectors Series: Red Five X-wing Starfighter. Click through for full details and images of this upcoming set...
Posted by Chuck | February 15, 2013 at 07:37 PM EDT |
JTA reader Carlo wanted to share with us (and his fellow viewers) a very cool LEGO video showcasing something he is involved in working on at the LEGOLAND Discovery Center in Manchester. Click through to check this out!
Posted by Chuck | February 13, 2013 at 06:57 PM EDT |
LEGO had one of the most intriguing and awesome displays in the lobby of the Javits Center: a huge hand-crank barrel organ completely covered in LEGO Star Wars dioramas! Click through to check out a video of this ingenious display!
Click Through for a look at what LEGO had on display at this years LEGO Collectors' Preview...
The first LEGO sets from the new Yoda line-look started hitting shelves in December. Click through for a look at all nine sets...
JTA reader Zeeg R. writes in to let us know he's found some 2013 LEGO sets at his local Kmart. If you're looking for these, then Kmart might be a great start on your toy runs! Click through for his report!
This year's Toys R Us exclusive Mini Figure is the Shirtless Darth Maul (which is actually a concept art figure), originally an exclusive for Press at Toy Fair. Check out the details at ToysRUs.com!
Posted by Paul | October 17, 2012 at 10:46 AM EDT |
Bring your younglings to Toys R Us this Saturday from 12-2pm for a special LEGO Creationary Challenge event. Let them use their minds to create unique Star Wars inspired vehicles and playsets (as well as things from other licenses).
Coming September 26th!! Get your lightsabers and LEGO bricks ready because a brand new LEGO Star Wars special is coming to Cartoon Network. Your favorite characters are back, and even though it's just moments after the Death Star has been destroyed, Luke, Leia, Han, Chewbacca and the rest of the Rebel Alliance's heroes have no time to rest on their laurels or stand around celebrating in the Yavin 4 hangar bay. Click through for more or the LEGO logo to see the trailer! (Special thanks to JTA reader Bailey for the head's up!)
Toys R Us is offering collectors a good coupon for the LEGO Star Wars line. It is for $15 Off any LEGO purchase of $50 or more. It is good from today, Sunday 8/12 thru Saturday 8/18. You can print the coupon and use instore or use promotional code #954521 for your online purchase. Click this link to print the coupon! Special thanks to JTA moderator Bombadgungan for the tip and links!
UPDATE: Our friends at Yakface.com also have a tip on a general $5 off coupon too!
Our LEGO gallery is now live... Click through to check out all the Star Wars goodness at the LEGO booth!
LEGO just announced the Star Wars Ultimate Collectors Series 10227 B-wing Starfighter! Click through for their Design video and an HD image! This1428 piece set will be available this October!
You have most likely seen the "The Fastest and Funniest LEGO Star Wars Story Ever Told" but did you know there was a sequel/prequel? And one of the most hillarious videos on the web involves our favorite gungan. Click through for the videos!
LEGO's incredible Revenge of the 5th Star Wars virtual mosaic is now available for viewing here! The mosaic itself forms a sneak peak at a brand new upcoming LEGO Star Wars set, Jabba's Palace, with a dancing Oola mini figure! The page has so much content it takes a minute to load, but it's well worth the wait!
JTA reader and friend RC-1998 writes in to let us know more details about LEGO's upcoming May The 4th Be With You promotion, the new UCS R2-D2, and their VIP club! Click through for the full report.
Posted by Morgan | May 02, 2012 at 06:51 AM EDT |
LEGO continues to blast out their "May the 4th Be With You" promotions by creating the largest ever LEGO Star Wars virtual mosaic for fans! Click through for the details!
LEGO has announced their annual May the 4th Be With You promotion! This year you can get a FREE Limited Edition TC-14 Minifigure with $75 in Star Wars Lego products! This offer is extended through May 5th but hurry while supplies last! For the updated and very cool official Lego Star Wars homepage click here!
JTA moderator bombadgungan writes in with a LEGO specific store report. Click through for the news!
Posted by Paul | March 30, 2012 at 06:22 AM EDT |
Our good friends from GalacticHunter.com have put together an incredible Special Report of the LEGO Star Wars Miniland expansion. You must check this out, folks!