Dr. Jones Does LEGO!
Date: June 18, 2007 at 09:03 PM ET Topic: LEGO
It
looks like LEGO has officially picked up the Indiana Jones license, so Indy fans
can expect to see the world of Dr. Jones in LEGO format by January 2008! Click
here for the official press release...
LEGO Group Secures Exclusive Construction Category Rights
to Indiana Jones™ Property
--World’s best-selling construction toy brand to bring
blockbuster movie franchise to life in LEGO® form—
NEW YORK (June
18, 2007) – LEGO Group, the world’s leading construction toy manufacturer,
today announces a partnership with Lucasfilm Ltd. to produce building sets based
on the Indiana Jones franchise – one of the most globally successful movie
series ever made.
Three worldwide blockbuster films, and the highly anticipated May 2008 premiere
of the new Indiana Jones movie, will provide inspiration for a series of highly iconic
and action-packed build-and-play adventures of therogue archaeologist and hero.
“There is such a natural synergy between Lucasfilm and LEGO enthusiasts
of all ages that makes combining our stories with the LEGO play pattern an easy decision,” said
Howard Roffman, President of Lucas Licensing. “We’re thrilled to
have a chance to share the history and success of LEGO Star Wars with another
Lucas franchise.”
Four playsets based on the classic trilogy
are slated to launch in January 2008. Three
sets based on iconic scenes from Raiders of the Lost Ark include: Temple
Escape ($49.99 USD) which brings the legendary rolling boulder scene to
life in LEGO form as Indy faces spiders and poisoned darts in his search for the
Golden Idol of Fertility. With Race for the Stolen Treasure ($29.99
USD), kids build two desert vehicles and recreate Indy’s truck-hopping fight
to save the treasure. Indiana Jones and the Lost Tomb ($19.99
USD) recreates the eye-popping suspense of Indy rescuing Marion from slithering snakes
in an Egyptian tomb. And based on Indiana Jones and the Last Crusade action, Motorcycle
Chase ($9.99 USD) depicts the scene where Indy and his father escape with
the map to the hidden temple.
Four more constructible playsets based on the fourth movie will launch in May
2008, with suggested retail prices ranging from $9.99 to $79.99 USD.
“We are thrilled to be bringing yet another blockbuster Lucasfilm property
to life for LEGO kids and adult enthusiasts,” said Jill Wilfert, vice president,
partnership and alliance management for the LEGO Group. “The marriage
of strong story, well-known characters, dynamic vehicles and action-oriented movie
scenes with the classic LEGO play pattern is a proven winner, and Indiana Jones lends
itself perfectly to the build-and-play world of LEGO building.”
For more than 25 years, audiences have been enraptured by the exploits of Indiana
Jones. The film trilogy – Raiders of the Lost Ark, Indiana Jones
and the Temple of Doom, and Indiana Jones and
the Last Crusade – garnered 14 Academy Award nominations, won 7 Oscars,
and grossed over $1,182,000,000 at the box office. The films are among the most popular
movies ever made and have become a legendary part of film history.
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