When Does The Retail Price Become Egregious?
Date: March 27, 2016 at 10:34 PM ET
Topic: Store Reports


It is expected that non-Big Box stores will be selling Star Wars figures for a higher mark up. But to see it in person is just unsettling. JTA reader Justin C. sends us an image of what The Force Awakens 5POA figures cost at Rite Aid. Click through for more.



Hi Paul,

I was at my local RiteAid store in Seattle (it's like a CVS or Walgreens if you've never been to one) and they had TFA 5POA figures for $13.99. I thought it had to be a mistake but I took it to the cashier and it rang up $13.99. Shocking!

Justin C.







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