TARGET Adds Register-Enforced Street Date Blocks
Date: April 27, 2015 at 10:23 PM ET
Topic: Store Reports


If this is old news I apologize in advance, but I haven't heard anyone talking about this yet. Last week I found the LEGO Simpsons Mini-figures at TARGET. They have a street date of 5/1, but they put them out early, as they have done with many other street-dated products in the past. This isn't the news, so stick with me here. So anyway, I grabbed a few and brought them to the cash register. The cash register enforced the street date. The cashier had no way to ring them up. There was a full screen message: CANNOT SELL UNTIL 5/1. Street dates have NEVER been enforced by Target at the register. It was always a human issue. If the stock person put it out, or got it for you from the back, you could buy it. This LIKELY will impact The Force Awakens line at TARGET later this year. If you have been used to squeezing products out of TARGET before the street date, you may have a huge stumbling block in your way this year if you're trying to break the street date. Of course, we imagine that The Vintage Collection DPCI will be used again so maybe it won't be as hard as we imagine.... it's going to be outstanding.









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