Mattel To Pick Up Star Wars License For Hot Wheels? Date: February 18, 2014 at 11:55 AM ET Topic: Mattel
What? A logo that isn't Hasbro? Whatever could that mean? We have just learned that Mattel may have some Star Wars themed Hot Wheels items in the works and the debut could come in the form of a SDCC exclusive later this year. Stay tuned as we hopefully learn more soon!