Posted by Paul | September 24, 2014 at 09:58 PM ET
Disney Consumer Products Extends Epic Storytelling with the Launch of Star Wars Rebels Product Assortment. Click through for the full PRESS RELEASE.
Glendale, Calif. (September 22, 2014) — Disney Consumer Products has unveiled an intergalactic assortment of products celebrating the release of Star Wars Rebels, the new Disney XD animated television series which debuts October 3rd on Disney Channel and continues on Disney XD starting October 13th. With all new exciting adventures and memorable new characters, Star Wars Rebels will introduce a new generation of fans to the Star Wars galaxy, inspiring new lines of figures, spaceships and lightsabers, apparel and accessories, home décor, books and more from best-in-class licensees including Hasbro, LEGO, Mad Engine, Rubies and Jay Franco.
"Star Wars Rebels extends the franchise's legendary storytelling while refreshing nostalgic play patterns with a new audience," said Josh Silverman, executive vice president of global licensing, Disney Consumer Products. "With updated classics like multi-functional lightsabers and buildable spacecraft, kids will be able to recreate the epic galactic space fantasy that has been shared by multiple generations."
Star Wars Rebels is also supported by Disney Publishing Worldwide with a new book program and series of interactive mobile apps from Disney Lucasfilm Press which expand upon the Star Wars Rebels series. The first wave of Star Wars Rebels books includes Star Wars Rebels: A New Hero by Pablo Hidalgo, an action-packed picture book that uses dynamic concept art from the show, and Star Wars Rebels: Servants of the Empire, an original chapter book series written by Jason Fry. Star Wars Journeys, an episodic series of apps from Disney Publishing, will be updated this October to include the stories that lead up to the action-packed adventures in Star Wars Rebels. In early 2015, Star Wars Scene Maker: Rebels will launch to feature the locations and characters from the series, giving fans an unrivaled user-generated storytelling experience that allows them to re-imagine and re-create scenes from Star Wars Rebels.
In addition to the collection of Star Wars Rebels products available at Disney Store locations nationwide, www.DisneyStore.com will feature a "Create Your Own" tab that allows fans to personalize a variety of items from tech accessories and school supplies to apparel and party invitations that feature their favorite characters from Star Wars Rebels.
Star Wars Rebels is set between the events of Star Wars Episode III: Revenge of the Sith andStar Wars Episode VI: A New Hope. It is a dark time in the galaxy. The evil Galactic Empire has tightened its grip on the star systems and the noble Jedi Knights are nearly extinct. Star Wars Rebels follows the brave and clever ragtag crew of the starship Ghost — street-smart hero Ezra, cowboy Jedi Kanan, ace pilot Hera, Zeb, the muscle, explosives artist Sabine, and Chopper, the grumpy astromech droid -- who embark on thrilling adventures and become heroes with the power to ignite a rebellion.
Highlights from the product line include:
Action Figures & Role-Play:
Apparel:
Decor:
Accessories:
To download images of the Star Wars Rebels product collection, please visithttp://bit.ly/SWRebelsImages (this link is case sensitive).
About Disney Consumer Products
Disney Consumer Products (DCP) is the business segment of The Walt Disney Company (NYSE:DIS) that delivers innovative and engaging product experiences across thousands of categories from toys and apparel to books and fine art. As the world's largest licensor, DCP inspires the imaginations of people around the world by bringing the magic of Disney into consumers' homes with products they can enjoy year-round. DCP is comprised of three business units: Licensing, Publishing and Disney Store. The Licensing business is aligned around five strategic brand priorities: Disney Media, Classics & Entertainment, Disney & Pixar Animation Studios, Disney Princess & Disney Fairies, Lucasfilm and Marvel. Disney Publishing Worldwide (DPW) is the world's largest publisher of children's books, magazines, and digital products and also includes an English language learning business, consisting of Disney English learning centers across China and a supplemental learning book program. DPW's growing library of digital products includes best-selling eBook titles and original apps that leverage Disney content in innovative ways. The Disney Store retail chain operates across North America, Europe and Japan with more than 350 stores worldwide and is known for providing consumers with high-quality, unique products. Disney's official shopping portals online are www.DisneyStore.com and www.DisneyStore.co.uk. For more information, please visit Disney Consumer Products www.DisneyConsumerProducts.com or follow us at www.YouTube.com/DisneyLiving, www.Facebook.com/DisneyLiving, www.Twitter.com/DisneyLiving and www.Pinterest.com/DisneyLiving and www.Instagram.com/DisneyLiving.
About Lucasfilm Ltd.
Lucasfilm Ltd., a wholly owned subsidiary of The Walt Disney Company, is a global leader in film, television and digital entertainment production. In addition to its motion-picture and television production, the company's activities include visual effects and audio post-production, cutting-edge digital animation, interactive entertainment software, and the management of the global merchandising activities for its entertainment properties including the legendary STAR WARS andINDIANA JONES franchises. Lucasfilm Ltd. is headquartered in northern California.
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