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If This Is A Hot Toy Then I Am A Monkey's Uncle

Posted by Paul | September 06, 2013 at 09:30 PM ET

You know something? There is almost no reason to toy hunt any longer. Do you know how hard that statement grips my heart? I fear the days are long gone of confidently knowing that you could visit any Walmart, Toys R Us or TARGET and come home with a bag full of goodies. Now we just pray that stuff geared for us will fit on the shelves with other product clogging the shelves that is clearly not for us or walk into a toy aisle and see nothing at all (except rotting TPM figures). What stuck in my craw today was the featured promotion a certain electronic shampoo bottle is getting. Now before you argue with me that these are for kids and Star Wars in general is for kids, let me ask you when was the last time your walked away happy from any of the stores we patronized the last (almost) 20 years? (more....)

Is TARGET in bed with Hasbro? Is this what we're calling a "Hot Toy" now? Is this what it's come down too? Does everyone in the business think we have amnesia? In 2010, the BAT-AT got the coveted title of Hot Toy, so how can this even equate? If the Yoda-packaged plain versions haven't sold through, why does anyone think a light-up version will sell? Apparently this is indeed what it's come down to folks. Heck, even The Rise Of Darth Vader multipack is more worthy of the "Hot Toy" designation.

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