Lucasfilm’s Pablo Hidalgo tweeted a comment that suggests that kids see plastic action figures as ‘punishment toys’ because it’s what they have left to play with once their electronic devices are taken away from them. This is not his original thought. He’s relaying something from a conversation he had with a toy executive. He then made a comparison that handing a kid a 3.75″ action figure today is like someone pushing a wooden milk truck toy on us when we were growing us with the vintage Kenner Star Wars line. Do you agree with his comment? I think poor character selection, heavy focus on Sequel Trilogy characters (that are boring action figures for the most part) have hurt the Star Wars brand. And lets’ not forget about the incessant poorly chosen repacks. It rarely seems that the people with the most influence never step up to the plate to admit that some of their ideas aren’t working. I am not in denial that today’s kids aren’t into action figures like we were, but if there were cool aliens and droids heavily throughout the lines, it might help things along. Also, why are parents “rewarding” playtime by letting these children play with action figures when they’re being punished? (But that’s really a topic for another day.) Let us know your thoughts in the comments.
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