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Po-Zu Collections: Po-Zu Launch AW17 Mainline & AW17 Star Wars Footwear

Award winning ethical footwear label and pioneer, Po-Zu launch AW17 Mainline & Star Wars™ | Po-Zu AW17, is Offering a fresh look and feel to the signature Po-Zu range. The AW17 collection blends comfort and style with sustainable materials and the classic ethos of the brand. Click through for the full press release.


 The highly anticipated Star Wars ™ | Po-Zu range is set to launch in August 2017 in time for Christmas, globally. The collection includes styles for women, men and kids shoes, boots and sneakers inspired by the main characters in the Star Wars films under license with Lucas Film and Disney. This includes ‘The Last Jedi’, which launches 15th December.

This collaboration marks a high growth period for Po-Zu including the recent appointment of Safia Minney, MBE, as Managing Director. Having been recently awarded the ‘Fashion Worked’ Best Ethical Label award, judged by Harold Tilman CBE and Tamsin Lejeune of the Ethical Fashion Forum, the team is building profile and traction in anticipation of the launch.

Sven Segal, founder and CEO: “this collaboration has been a fantastic opportunity for Po-Zu to drive profile on an international scale. We are excited to launch AW17 and the Star Wars range in London at our showroom and in Germany and Holland at the Ethical Fashion Show Berlin, and Soul Salon tradeshows.”

Event Dates:

  • Press Day – June 29th 10am-6pm – Po-Zu Showroom, London – Launch of AW17 Mainline collection and AW17 Star Wars ™ | Po-Zu
  • Ethical Fashion Show Berlin – 4th-6th July – Funkhaus, Berlin- Preview AW17 Mainline collection and AW17 Star Wars ™ | Po-Zu. Sven Segal available to interview: 5th-6th July, Safia Minney MD to speak 12pm 4th July on the fringe programme
  • Soul Salon – 9th-10th July – Westergasfabriek, AmsterdamPreview AW17 Mainline & AW17 Star Wars ™ | Po-Zu.  Sven Segal available 10th July, Safia Minney MD to speak 9th July at Soul Salon
  • Press Day – July 21st 10am-6pm – Po-Zu Showroom, LondonLaunching AW17, Star Wars Capsule Collection & Q4 for the launch of The Last Jedi!/Po_Zu

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  • CJ

    I’m not sure about any of that.

  • Wow – even gullible new licensees are having the wool pulled over their eyes that TFA had more impact than it actually did.

    • CJ

      You’re the one who can’t stop talking about it.

      • Rivesjunctionite


  • Rivesjunctionite

    Po-Zu? Did George Lucas name the company?

  • OfWolfandMan

    Not to be confused with Zubaz or kudzu.
    Ha ha ha- ethical fashion forum? Nah, I prefer to buy from companies that use slave labor, poor wages, and pollute the air and water.

    • Danny

      chuck taylor ftw!

  • zx_spectrum_30

    I have questions:

    1) “highly anticipated” by whom?

    2) Is Sven Segal releated to Steven?

    3) Who buys this stuff?

    4) Will there be anyone Star Warsy at the London Press Launch and if yes do JTA need me to cover it?

  • Darth_Rizzen

    Reebok releasing a replica of Ripley’s sneakers in Aliens was cool.

    These? Not so much…They just remind me of those licensed children’s shoes that are released to take advantage of a popular series or film. Especially the BB-8 one.

    Po-zu… Wasn’t that a demon in The Exorcist? XD

  • Jaken Wraith

    Some of the item’s that they have slapped “Star Wars” on is just ridiculous. I mean Revlon had a line of Star Wars Makeup. MAKE UP!!!! Just why??? Only thing recently that i didn’t think was too bad as far as clothing goes is the Hot Topic “Rogue One” Line. I would NEVER wear any of it, but at least some of it looked good.

    • Moondust

      I actually bought my daughter the Star Wars makeup and she loved it. Inside the makeup boxes were Movie Cash Tickets! Basically like seeing the movie for free or getting the makeup for free. Win Win!

  • They’re just shoes…

  • Jimmy Griffin

    I just browsed their site out of curiosity. The cheapest pair of kid’s sneakers comes out to be just less than $110. No. Thank you, but no. My kid has a pair of TFA crocs; that’ll do for now, and I’ll just stick to my New Balance and Timberlands.

  • Andrew Wirshborn

    Why can’t Adidas have the licence again?

    Their first runs were great.

    These are all the same hightop style and look boring. and the pricing is high for all of their shoes.

    • Moondust

      Still wear my Adidas X-Wing shoes and they look and feel great.

      • Andrew Wirshborn

        I wore my X-Wing ones out. They really did look and feel great which pissed me off when I then later bought a pair of adidas which felt like garbage.

        I still wish I had gotten the Luke X-Wing high tops, I only ever got the X-Wing and Death Star ones.

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